Cozumel: Setting for the First World Tourism Trends Summit

Cozumel: Sede de la Primera Cumbre Mundial de Tendencias del Turismo

The unparalleled views of Cozumel Island in Quintana Roo, Mexico, hosted the first edition of the World Tourism Trends Summit (WTTS). This event arose from the need to keep tourist destinations at the forefront of technology, since as a result of the COVID-19 pandemic, the tourism industry had to innovate in order to respond to the new needs of travelers, since according to Margarita Carbajal Carmona, President of the Federation of Entrepreneurs, seven out of every ten people choose their vacation destination through social networks.

The summit took place during the last week of August and brought together important speakers, tourism experts and public officials such as Carlos Joaquín, Governor of Quintana Roo, and Juanita Alonso Marrufo, Mayor of Cozumel.

The event was held in a hybrid format, which allowed the attendance of more than a thousand tourism industry specialists. During the congress, training was given to entrepreneurs from Quintana Roo and other places of the world in order to develop their platforms, and thus, find solutions to the challenges that the tourism industry currently faces.

During the summit’s opening, Humberto Haddad, Undersecretary of Tourism, explained that technological tools can be indicators in the promotion and marketing of tourist destinations, and that, although technology was already being implemented before 2020, the pandemic increased its importance.

There were also 17 conferences in which attendees learned about topics related to tourism marketing, augmented reality, artificial intelligence, digital strategies, business intelligence and health.

It is worth noting that, thanks to the innovations and good practices in the tourism sector, the state of Quintana Roo received the Destination Innovation Tourism recognition.