Cancun: World Tourism Summit 2021

“Uniting the World for Recovery” was the motto of the 2021 World Travel and Tourism Summit (WTTC) that took place last month in Cancun. This summit was the first major event held in the Mexican Caribbean since the COVID-19 pandemic began in 2020.
Thanks to its hybrid format, more than 600 people participated in person and 30,000 virtually. The CEOs of some of the most important tourism companies in the world and more than 100 speakers from 40 countries, including France, Spain, the United States, Portugal, Saudi Arabia and Greece, participated in the tourism summit.

The summit achieved significant results. Strategies were created to reactivate tourism in a safe way in order to recover more than 100,000 jobs that were lost due to the pandemic. The issue of women’s empowerment was addressed with the “Women’s Initiative”, which represents more than 50% of women within the sector and seeks gender equality for women in the tourism industry. This initiative will be known as the “Cancun Initiative” and on the first day more than 100 signatures were collected.

In addition, the President of the WTTC, Gloria Guevara, was presented with the 2020 National Tourism Business Council Tourism Leadership award, making her the first woman to receive this important recognition.

It is important to mention that in order to ensure the safety of the attendees, more than a thousand COVID-19 antigen tests were performed.