The 16th edition of IBTM Americas 2025 was held with great success on August 22nd in Mexico City, hosted by the Banamex Center, an emblematic venue for promoting and connecting businesses internationally. At this prestigious event, the Mexican Caribbean shone brightly, consolidating its position as one of the leading destinations in the global meeting tourism sector.
The event brought together more than 450 exhibitors and 3,200 industry professionals, known as event co-creators, who actively participated in more than 10,000 business meetings. Considered the benchmark forum for the MICE industry (meetings, incentives, conferences, and exhibitions), IBTM Americas represents a strategic platform for generating opportunities and strengthening business ties on the continent.
The outstanding participation of the Mexican Caribbean reaffirms its commitment to consolidating business tourism, attracting high-impact international events, and building strong alliances that drive national economic development and improve the quality of life of the residents of Quintana Roo.






