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Did you know that Quintana Roo is as far from Tijuana as New York is from Los Angeles?

Mexico is a country of great cultural richness, with enormous cities and internationally renowned vacation destinations, such as Los Cabos and Tijuana on the northern border, and destinations like Cancún and the Riviera Maya in the southeast. Cancún is more than 3,300 kilometers from Tijuana and 2,400 kilometers from Los Cabos; a distance equivalent to that between New York and Los Angeles. In other words, the Mexican Caribbean is as far from these regions as the opposite coasts of the United States are from the US.

Here in southeastern Mexico, the environment is completely different from the rest of the country: lush nature, vibrant culture, and an atmosphere of peace and hospitality that permeates every corner. Furthermore, the neighboring state of Yucatán and its capital, Mérida, reinforce this sense of security, as they are recognized for their safety, quality of life, and tranquility, with ratings that surpass even many United States’ cities.

The prestige of the entire Mayan Zone, home to Cancún and Playa del Carmen, is no accident; it is the result of decades of work, professionalism, and a visionary approach to tourism. In 2025, the state was honored with 25 awards at the World Travel Awards, solidifying its position as one of the most admired and respected destinations on the planet. These accolades highlight its diverse tourism offerings, the excellence of its services, its international connectivity, and the presence of ultra-luxury brands that guarantee unparalleled experiences.

But the awards don’t end there: the Michelin Guide bestowed 22 gastronomic accolades upon restaurants and chefs in the region, placing the Mexican Caribbean firmly on the world map of haute cuisine. Behind every dish, every resort, and every smile from the staff, there is a genuine commitment to quality, innovation, and visitor safety.

Furthermore, each accolade for Cancún is backed by unique experiences that awaken the senses. From white-sand beaches lapped by the turquoise waters of the Caribbean to ancient Mayan cities that tell millennia of history and wisdom, visitors discover a destination where culture and nature intertwine. Nature reserves, cenotes, rainforests, and coral reefs invite unforgettable adventures, while the warmth of its people makes every experience feel authentic and deeply human.

These achievements reflect much more than luxury and beauty; they reflect trust. Cancun has built a solid reputation based on its modern infrastructure, professional service, and consistent presence at the world’s leading tourism forums. All of this fosters an ecosystem of oversight, planning, and regulation that protects both its residents and the millions of travelers who choose it year after year.

Ultimately, our destination is synonym with safety, prestige, and pleasure. Those who choose to travel to the Mexican Caribbean do so with the certainty of finding a destination that meets the highest international standards of hospitality. Here, the sun, the sea, and trust combine to offer an experience that is not only enjoyed, but also remembered with the peace of mind of having been in one of the most admired and trusted places in the world.

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Privacy Policy

I. Responsible for the protection of your personal data.

Promotora Sunset Beach Club S.A. de C.V., hereinafter referred as Promotora Sunset, with address in Boulevard Kukulcán, kilometer 10 Apple 51, Lote 13-B Zona Hotelera, Zip Code 77500, Cancún Quintana Roo México, is responsible for the collection and use of the personal data required from the vacational member club, in terms of the rules established by the Mexican Federal Law for Data Protection of Private Individuals (Ley Federal de Protección de Datos Personales en Posesión de los Particulares LFPDPPP) as well in the provisions of the articles 1º, 3º and 5º of the General Data Protection Regulation (EU) 2016/679 (GDPR).

II. Data collected and use of the information requested from our customers.

Personal data collected through physical formats in hotels, by telephone, or by electronic means (online) through our websites, will be used to begin, administer and maintain the services offered to our vacational members club.

a) General Data

The general data requested in our forms such as: name, gender, signature, home address, phone number, cell phone number, e-mail, date of birth, job, home city, economic dependents, country, national identity document or passport will be used for the following essential purposes:

  1. Begin providing services that customers contract with the company;
  2. To upload our vacational member club´s information into our systems and database to provide and administer the services contracted;
  3. To create our vacational member clubs´ electronic and paper files;
  4. Carry out the verification of your personal data collected by our Call Center;
  5. To comply with the different laws that regulate our services and activities;
  6. To deal with complaints and inquiries, and to provide our customers with information related to travel reservations or cancellations received by our Call Center;
  7. To confirm, verify, correct and update the personal data;
  8. Carry out the sign of the contract;
  9. To administrate your personal data in the sales room and contracting Area;
  10. To charge for our services and for the collection efforts with respect to receivables that are not paid when due;
  11. To charge for services and programs paid electronically with a credit card;
  12. To charge any additional expenses or fees for extra services contracted, and;
  13. To properly identify our clients as vacational members club or guests.

Additionally, this information can be used for the following non-essential purposes:

  1. a) To send our vacational member club offers, discounts, special fees and other benefits;
  2. b) To improve our holiday offer by sending your information to our business partners;
  3. c) For statistical purposes; and,
  4. d) For promotional and marketing purposes.

b) Financial and Patrimonial Assets Data

The financial and patrimonial data collected such as credit card number, bank account, monthly income and additional incomes, will be used to analyze the financial profile of our vacational members club and customers in order to grant them access to promotions and programs based on their economic characteristics. Furthermore additional information may be required in compliance of Mexican Federal Law to prevent money laundering (Lay Federal para la Prevención e Identificación de Operacions con Recursos de Procedencia lícita LFPIORPI).

According to Mexican Privacy Law, it is required to obtain express consent of guests and customers in order to use and process their financial and patrimonial assets data for the different purposes and uses described above. Therefore in compliance with the law, we will request your express authorization in writing at the moment of the data collection, informing you of the legal consequences of their decision to grant it or not.

III. Data transfer.

The personal data collected by Promotora Sunset can be transferred to companies that help provide some of the goods and services requested by our customers, which is necessary to comply with the provision of services that are contracted, and also can be transferred to companies who elaborate profiles and consumer trends for our vacational members club, therefore it will not be necessary to have the express consent of the owner of the data for this transfer in accordance with Article 37, Section VII of the LFPDPPP, as well as the provision contained in Article 49 of the GDPR.

IV. Use of images.

Promotora Sunset may use, print, reproduce and publish any captured image(s) of partners, vacational members club, guests, beneficiaries, and people referred to in print, electronic media (blogs, private social networks such as Facebook, website), and its broadcasts, in order to document events that are celebrated, such as the delivery of awards and rewards. Be the images captured by Promotora Sunset itself or through external suppliers hired for these activities.

When any image of any guest, partner, family member, client, partner, or referral is going to be used for advertising purposes, their express consent will be required.

V. Restrictions on the use or disclosure of personal data.

Those who wish to limit the use and disclosure of their personal data may sign up for the “do not call list” administered by PROFECO. For more information visit http://rpc.profeco.gob.mx/ or send an email to datospersonales@sunsetworld.net requesting to stop being contacted for these purposes.

VI. Rights of access, rectification, cancellation, and opposition, and withdrawal of consent.

Holders of personal data collected by Promotora Sunset may request access, correction, cancellation, opposition, or withdraw their consent via email to datospersonales@sunsetworld.net.

VII. Online data management.

This section describes the use of your personal data on the following websites:
www.sunsetworldresorts.com

Cookies: A cookie is information that an Internet portal sends to your computer, which is stored on your hard drive. We may use the information stored in the cookie to facilitate the use of our website.

Social Networks: Information posted by users of social media is subject to the terms established by the social media provider.

VIII. Complaints regarding the use of your personal data.

If you believe your data protection rights have been violated, you can submit a complaint to the National Institute for Access to Information and Data Protection (INAI). For more information visit www.inai.org.mx.

IX. More Information – Privacy Office.

For questions, contact our Privacy Officer at datospersonales@sunsetworld.net.

X. Updates

This Privacy Notice is effective from January 1st of 2012 and may be modified. Updates will be posted on our websites listed in section VII.

Last Updated: June 1st 2020