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Regenerative Tourism for Reef Protection

What is regenerative tourism and what is its purpose?

Regenerative tourism is a trend that goes beyond sustainability; it focuses on restoring and enhancing both the natural and cultural heritage of a region, improving the well-being of communities. Unlike sustainability, which seeks to minimize the negative impacts of mass tourism, regenerative tourism aims to leave destinations in better condition than they were before the arrival of tourists.

How is the conservation of the Mesoamerican Reef changing the tourist experience?

The Environmental Sanitation Tax in the Mexican Caribbean promotes the protection and restoration of key ecosystems, such as reefs and mangroves, which are essential for coastal health, including biodiversity. Furthermore, regenerative tourism seeks to involve local communities in tourism development, providing them with economic opportunities and improving their quality of life. Emphasis is placed on offering authentic cultural experiences that allow visitors to connect with the cultural richness of the Caribbean and support local artisans.

Regenerative tourism is committed to reducing the carbon footprint and waste generation by promoting more sustainable practices in the tourism industry. It seeks to use natural resources, such as water and energy, responsibly to ensure their long-term sustainability. It also seeks to ensure that tourism is not only a source of income but also a driver of development and regeneration for destinations, leaving a positive legacy for the future.

What is Sunset World doing regarding regenerative tourism?

Sunset Green World is the brand under which Sunset World showcases its preservation, restoration, and environmental initiatives. Our approach is to use resources sparingly, protect valuable ecosystems, and adhere to rigorous sustainable practices.

Our sustainable practices are a result of our desire to preserve our precious natural resources and our home. Our main objective is to be leaders in sustainable tourism development in harmony with the environment, local society, culture, and economy.

Small Actions That Add Up

At Sunset World, we care about the environment and encourage our members, guests, and collaborators to take concrete steps to conserve valuable resources such as water and energy by placing reminders in strategic locations throughout the hotels to:

• Turn off the light when not in use

• Turn off the faucet properly, as every drop counts

• Shorten shower time

Energy Efficiency Program

In August 2014, Sunset World launched an Energy Efficiency Program to reduce its carbon emissions and increase energy efficiency by upgrading the air conditioning, water heating, and LED lighting systems in our six hotels.

These sustainable actions consist of three phases:

1. Identification: The operational and technological points where energy waste has been detected.

2. Implementation. Technologies were replaced and processes that caused unnecessary energy consumption and polluting emissions were modified.

3. Annual results measurement. These results make Sunset World a leader in a tourism sector that is shifting toward a sustainable model to protect the environment. Since 2014, Sunset World has managed to reduce its electricity consumption by 35%, its fuel consumption by 32%, and its CO2 emissions by 32%.

Clean and Renewable Energy

Furthermore, at Sunset World, we reached an agreement with a Mexican company that produces energy with wind farms and thermoelectric plants. Starting in 2022, 100% of the energy consumed by the hotels will come from a clean and renewable source.

Sunset World prevents the annual emission of 6,984 tons of CO2 into the atmosphere. For reference, 1 ton of CO2 released into the atmosphere is equivalent to the jet fuel consumed by an airplane on a round-trip flight between Madrid and New York.

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Privacy Policy

I. Responsible for the protection of your personal data.

Promotora Sunset Beach Club S.A. de C.V., hereinafter referred as Promotora Sunset, with address in Boulevard Kukulcán, kilometer 10 Apple 51, Lote 13-B Zona Hotelera, Zip Code 77500, Cancún Quintana Roo México, is responsible for the collection and use of the personal data required from the vacational member club, in terms of the rules established by the Mexican Federal Law for Data Protection of Private Individuals (Ley Federal de Protección de Datos Personales en Posesión de los Particulares LFPDPPP) as well in the provisions of the articles 1º, 3º and 5º of the General Data Protection Regulation (EU) 2016/679 (GDPR).

II. Data collected and use of the information requested from our customers.

Personal data collected through physical formats in hotels, by telephone, or by electronic means (online) through our websites, will be used to begin, administer and maintain the services offered to our vacational members club.

a) General Data

The general data requested in our forms such as: name, gender, signature, home address, phone number, cell phone number, e-mail, date of birth, job, home city, economic dependents, country, national identity document or passport will be used for the following essential purposes:

  1. Begin providing services that customers contract with the company;
  2. To upload our vacational member club´s information into our systems and database to provide and administer the services contracted;
  3. To create our vacational member clubs´ electronic and paper files;
  4. Carry out the verification of your personal data collected by our Call Center;
  5. To comply with the different laws that regulate our services and activities;
  6. To deal with complaints and inquiries, and to provide our customers with information related to travel reservations or cancellations received by our Call Center;
  7. To confirm, verify, correct and update the personal data;
  8. Carry out the sign of the contract;
  9. To administrate your personal data in the sales room and contracting Area;
  10. To charge for our services and for the collection efforts with respect to receivables that are not paid when due;
  11. To charge for services and programs paid electronically with a credit card;
  12. To charge any additional expenses or fees for extra services contracted, and;
  13. To properly identify our clients as vacational members club or guests.

Additionally, this information can be used for the following non-essential purposes:

  1. a) To send our vacational member club offers, discounts, special fees and other benefits;
  2. b) To improve our holiday offer by sending your information to our business partners;
  3. c) For statistical purposes; and,
  4. d) For promotional and marketing purposes.

b) Financial and Patrimonial Assets Data

The financial and patrimonial data collected such as credit card number, bank account, monthly income and additional incomes, will be used to analyze the financial profile of our vacational members club and customers in order to grant them access to promotions and programs based on their economic characteristics. Furthermore additional information may be required in compliance of Mexican Federal Law to prevent money laundering (Lay Federal para la Prevención e Identificación de Operacions con Recursos de Procedencia lícita LFPIORPI).

According to Mexican Privacy Law, it is required to obtain express consent of guests and customers in order to use and process their financial and patrimonial assets data for the different purposes and uses described above. Therefore in compliance with the law, we will request your express authorization in writing at the moment of the data collection, informing you of the legal consequences of their decision to grant it or not.

III. Data transfer.

The personal data collected by Promotora Sunset can be transferred to companies that help provide some of the goods and services requested by our customers, which is necessary to comply with the provision of services that are contracted, and also can be transferred to companies who elaborate profiles and consumer trends for our vacational members club, therefore it will not be necessary to have the express consent of the owner of the data for this transfer in accordance with Article 37, Section VII of the LFPDPPP, as well as the provision contained in Article 49 of the GDPR.

IV. Use of images.

Promotora Sunset may use, print, reproduce and publish any captured image(s) of partners, vacational members club, guests, beneficiaries, and people referred to in print, electronic media (blogs, private social networks such as Facebook, website), and its broadcasts, in order to document events that are celebrated, such as the delivery of awards and rewards. Be the images captured by Promotora Sunset itself or through external suppliers hired for these activities.

When any image of any guest, partner, family member, client, partner, or referral is going to be used for advertising purposes, their express consent will be required.

V. Restrictions on the use or disclosure of personal data.

Those who wish to limit the use and disclosure of their personal data may sign up for the “do not call list” administered by PROFECO. For more information visit http://rpc.profeco.gob.mx/ or send an email to datospersonales@sunsetworld.net requesting to stop being contacted for these purposes.

VI. Rights of access, rectification, cancellation, and opposition, and withdrawal of consent.

Holders of personal data collected by Promotora Sunset may request access, correction, cancellation, opposition, or withdraw their consent via email to datospersonales@sunsetworld.net.

VII. Online data management.

This section describes the use of your personal data on the following websites:
www.sunsetworldresorts.com

Cookies: A cookie is information that an Internet portal sends to your computer, which is stored on your hard drive. We may use the information stored in the cookie to facilitate the use of our website.

Social Networks: Information posted by users of social media is subject to the terms established by the social media provider.

VIII. Complaints regarding the use of your personal data.

If you believe your data protection rights have been violated, you can submit a complaint to the National Institute for Access to Information and Data Protection (INAI). For more information visit www.inai.org.mx.

IX. More Information – Privacy Office.

For questions, contact our Privacy Officer at datospersonales@sunsetworld.net.

X. Updates

This Privacy Notice is effective from January 1st of 2012 and may be modified. Updates will be posted on our websites listed in section VII.

Last Updated: June 1st 2020