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Sacred Mayan Love: Ixchel and the Xtabay, Legends of Passion and Devotion

The Mayan civilization conceived of love as a sacred, profound, and transformative force. It was not limited to romantic affection but encompassed the connection with nature, spirituality, and the balance of the universe. In this vast symbolic world, two female figures stand out for embodying the many facets of love: Ixchel, goddess of the moon, fertility, and healing, and the Xtabay, an enigmatic spirit who reveals the consequences of desire, the superficiality of appearances, and true devotion.

Ixchel: The Love That Gives Life and Protects

Ixchel was one of the most venerated deities in the Mayan pantheon. Associated with the moon, feminine cycles, fertility, and medicine, she represented creative, protective, and compassionate love. For the ancient Maya, Ixchel not only governed births and the abundance of the land, but also guided women through the fundamental stages of life.

Her energy was linked to balance: just as the moon influences the tides, Ixchel regulated the rhythms of the body and the heart. Temples dedicated to her, such as those on the island of Cozumel, were pilgrimage destinations where blessings were sought for love, motherhood, and spiritual union. In her figure, love manifests as care, devotion, and continuity.

The Xtabay: Desire that Seduces and Transforms

In contrast, the legend of the Xtabay reveals a more complex and earthly vision of love. She is said to appear as a woman of irresistible beauty who emerges from the jungle and the ceiba trees, attracting travelers with her fragrance and hypnotic gaze. However, her charm is a test: those who give in to superficial desire can be lost forever.

The Xtabay originates from an ancient story about two women, opposites in appearance and spirit, reminding us that true devotion lies not in social norms or image, but in the authenticity of the heart. This legend invites us to reflect on the duality of love: its capacity to uplift or lead astray, to reveal the inner truth of those who experience it.

Mayan Love: Between the Divine and the Human

Together, Ixchel and the Xtabay offer a complete vision of love in the Mayan worldview. One represents the love that nourishes, heals, and creates; the other, the love that confronts, seduces, and tests. Both teach that love is not a simple force, but a path of learning and transformation.

Today, these legends remain alive in the Mexican Caribbean, in oral tradition, art, and cultural celebrations. In an environment where the jungle, the moon, and the sea meet, the stories of Ixchel and the Xtabay continue to whisper that loving implies respect, awareness, and surrender.

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Privacy Policy

I. Responsible for the protection of your personal data.

Promotora Sunset Beach Club S.A. de C.V., hereinafter referred as Promotora Sunset, with address in Boulevard Kukulcán, kilometer 10 Apple 51, Lote 13-B Zona Hotelera, Zip Code 77500, Cancún Quintana Roo México, is responsible for the collection and use of the personal data required from the vacational member club, in terms of the rules established by the Mexican Federal Law for Data Protection of Private Individuals (Ley Federal de Protección de Datos Personales en Posesión de los Particulares LFPDPPP) as well in the provisions of the articles 1º, 3º and 5º of the General Data Protection Regulation (EU) 2016/679 (GDPR).

II. Data collected and use of the information requested from our customers.

Personal data collected through physical formats in hotels, by telephone, or by electronic means (online) through our websites, will be used to begin, administer and maintain the services offered to our vacational members club.

a) General Data

The general data requested in our forms such as: name, gender, signature, home address, phone number, cell phone number, e-mail, date of birth, job, home city, economic dependents, country, national identity document or passport will be used for the following essential purposes:

  1. Begin providing services that customers contract with the company;
  2. To upload our vacational member club´s information into our systems and database to provide and administer the services contracted;
  3. To create our vacational member clubs´ electronic and paper files;
  4. Carry out the verification of your personal data collected by our Call Center;
  5. To comply with the different laws that regulate our services and activities;
  6. To deal with complaints and inquiries, and to provide our customers with information related to travel reservations or cancellations received by our Call Center;
  7. To confirm, verify, correct and update the personal data;
  8. Carry out the sign of the contract;
  9. To administrate your personal data in the sales room and contracting Area;
  10. To charge for our services and for the collection efforts with respect to receivables that are not paid when due;
  11. To charge for services and programs paid electronically with a credit card;
  12. To charge any additional expenses or fees for extra services contracted, and;
  13. To properly identify our clients as vacational members club or guests.

Additionally, this information can be used for the following non-essential purposes:

  1. a) To send our vacational member club offers, discounts, special fees and other benefits;
  2. b) To improve our holiday offer by sending your information to our business partners;
  3. c) For statistical purposes; and,
  4. d) For promotional and marketing purposes.

b) Financial and Patrimonial Assets Data

The financial and patrimonial data collected such as credit card number, bank account, monthly income and additional incomes, will be used to analyze the financial profile of our vacational members club and customers in order to grant them access to promotions and programs based on their economic characteristics. Furthermore additional information may be required in compliance of Mexican Federal Law to prevent money laundering (Lay Federal para la Prevención e Identificación de Operacions con Recursos de Procedencia lícita LFPIORPI).

According to Mexican Privacy Law, it is required to obtain express consent of guests and customers in order to use and process their financial and patrimonial assets data for the different purposes and uses described above. Therefore in compliance with the law, we will request your express authorization in writing at the moment of the data collection, informing you of the legal consequences of their decision to grant it or not.

III. Data transfer.

The personal data collected by Promotora Sunset can be transferred to companies that help provide some of the goods and services requested by our customers, which is necessary to comply with the provision of services that are contracted, and also can be transferred to companies who elaborate profiles and consumer trends for our vacational members club, therefore it will not be necessary to have the express consent of the owner of the data for this transfer in accordance with Article 37, Section VII of the LFPDPPP, as well as the provision contained in Article 49 of the GDPR.

IV. Use of images.

Promotora Sunset may use, print, reproduce and publish any captured image(s) of partners, vacational members club, guests, beneficiaries, and people referred to in print, electronic media (blogs, private social networks such as Facebook, website), and its broadcasts, in order to document events that are celebrated, such as the delivery of awards and rewards. Be the images captured by Promotora Sunset itself or through external suppliers hired for these activities.

When any image of any guest, partner, family member, client, partner, or referral is going to be used for advertising purposes, their express consent will be required.

V. Restrictions on the use or disclosure of personal data.

Those who wish to limit the use and disclosure of their personal data may sign up for the “do not call list” administered by PROFECO. For more information visit http://rpc.profeco.gob.mx/ or send an email to datospersonales@sunsetworld.net requesting to stop being contacted for these purposes.

VI. Rights of access, rectification, cancellation, and opposition, and withdrawal of consent.

Holders of personal data collected by Promotora Sunset may request access, correction, cancellation, opposition, or withdraw their consent via email to datospersonales@sunsetworld.net.

VII. Online data management.

This section describes the use of your personal data on the following websites:
www.sunsetworldresorts.com

Cookies: A cookie is information that an Internet portal sends to your computer, which is stored on your hard drive. We may use the information stored in the cookie to facilitate the use of our website.

Social Networks: Information posted by users of social media is subject to the terms established by the social media provider.

VIII. Complaints regarding the use of your personal data.

If you believe your data protection rights have been violated, you can submit a complaint to the National Institute for Access to Information and Data Protection (INAI). For more information visit www.inai.org.mx.

IX. More Information – Privacy Office.

For questions, contact our Privacy Officer at datospersonales@sunsetworld.net.

X. Updates

This Privacy Notice is effective from January 1st of 2012 and may be modified. Updates will be posted on our websites listed in section VII.

Last Updated: June 1st 2020